Publication date: January 31, 2022 at 08:34 am.
Last update: January 31, 2022, 08:34 AM.
Entain is exploring expanding its global reach into a new dimension. The gaming company is in a frenzy surrounding the non-fungible tokens (NFT) and the Metaverse.
Possession is not only about conquering the concrete universe. It is now going after the Metaverse, loosely defined as a virtual world that integrates virtual and physical spaces, as well as virtual economies.
The company launched the Ennovate Innovation Center, which will explore emerging technologies. After an initial investment of $134 million, Entain will now collaborate with various business partners and companies to delve deeper into the Metaverse. You will receive programs located in the UK $53.6 million of seed funding.
“We want to lead the way with exciting new products and experiences for customers and use our cutting-edge technology to drive innovations in sports, gaming and interactive entertainment for the Metaverse,” said Entain Jette CEO Nygaard-Andersen.
The goal is to become a “worldwide leader in innovative entertainment,” according to the company’s announcement. Ennovate will study virtual reality, augmented reality, non-fungible tokens (NFT), and more. In the future, Entain expects to be a leader in virtual reality (VR) “multi-sports club” experiences, as well as virtual reality games.
Although no operational timeframe has been set, several initiatives are likely to arrive this year. One of these is new NFT An option coming to Entain’s Party Poker Brand. Theta Labs, a decentralized platform, will operate the NFTs. Entain explains that these things will highlight “highlight video moments and tournament trends” in PartyPoker’s history.
New Collaborative Efforts Coming
In a possible indication of future integration with social media, Entain will set up a new research facility at Charterhouse Square in London. The lab is said to be near the UK headquarters of both Snapchat and TikTok.
The facility, which will be launched this spring, will serve as a hands-on laboratory. will include “Experience areaWhere investors, partners, employees, and even customers can take immersive experiences for a test drive.
There will also be an accelerator and an incubator. for those, $6.7 million It will support new innovative programs, with startups targeting immersive experiences and the Metaverse welcome to participate.
Entain expects to partner with technology innovators to lead exploration. The company has already started several initiatives to support its goal. It is collaborating with Verizon to build the Ennovate 5G Lab Project. It is also collaborating with BT to research its own computing and drive the use of 5G. Theta Labs, along with the NFTs, help set the goals for Entain’s Metaverse.
Seeking to deliver “real benefits to society”, Entain also linked the new venture to its Environmental, Social and Corporate Governance (ESG) initiatives. This allows its nonprofit partners to access the benefits that Ennovate provides, including technology developments and funding.
Childhood opportunity And Climate hack Among the partners get the highlights as potential beneficiaries. Entain is working with the former to develop a mobile app that can detect “hidden disabilities and developmental delays” in preschool-aged children. Get funds and support the latter, a group that deals with climate change through artificial intelligence.