Don’t Have Your Family’s Support? Fight on Like Pamala Buzick Kim

Pamala Buzick Kim, currently the executive director of Free the Work, was surrounded by diversity growing up in Los Angeles in the 1980s and ’90s. A “white-passing” Korean American, she recalls being in the minority at the school. That era directly followed the school desegregation and busing of the 1970s, and was itself defined, in … Read more

You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.

Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their … Read more

How Old-School Marketing Is Making a Comeback

Opinions expressed by Entrepreneur contributors are their own. Have you ever found yourself looking at a piece of marketing material and thinking, “It’s so simple, yet so brilliant?” Whether it’s a memorable billboard, a pop-up experience or even a flyer through your door, some ideas are so inspired that you can’t help but kick yourself … Read more

Memorial Day Is a Time for Remembrance, So What’s With All the Mattress Sales?

Memorial Day was first widely observed on May 30, 1868 to mourn and honor the soldiers who lost their lives during the Civil War. Following United States involvement in World War I and World War II, the holiday became the generalized day of remembrance. We know today, honoring those who made the ultimate sacrifice. But … Read more

5 Common Mistakes to Avoid When Selling Through Amazon

Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfalls haunting merchants throughout the selling … Read more