Your Brand Should Take a Stand. Here’s How To Do It Authentically.

Opinions expressed by Entrepreneur contributors are their own. Today’s entrepreneurs are using their platforms and a voice to advocate for the issues they care about the most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand … Read more

How an Outdated Brand Story Can Plateau Your Business

Opinions expressed by Entrepreneur contributors are their own. When it comes to cultivating a compelling brand story, many entrepreneurs follow the same sequence of events. After a certain point of being deep into creating their offer, they realize that no matter how good it is, their audience still needs to know, like and trust their … Read more

4 Ways to Ensure Your Video Marketing Aligns With Your Company’s Goals

Opinions expressed by Entrepreneur contributors are their own. These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities of mold over a month? While … Read more

The Surprising Sales Impact of Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your … Read more

3 Reasons Your Audience Isn’t Buying From You (Even If They Love You)

Opinions expressed by Entrepreneur contributors are their own. A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or event, and nobody bites. Just because people … Read more

The 5 Biggest Mistakes Companies Make When Designing a Logo

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in … Read more