Your Brand Should Take a Stand. Here’s How To Do It Authentically.

Opinions expressed by Entrepreneur contributors are their own. Today’s entrepreneurs are using their platforms and a voice to advocate for the issues they care about the most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand … Read more

4 Steps to Building the Best Online Reputation

Opinions expressed by Entrepreneur contributors are their own. Are you looking to build an online reputation for your business? If so, you’re not alone. So far, in 2022, there are over 1.9 billion websites online. That’s a lot of competition, making a strong online presence more important than ever before. From drumming up a new … Read more

Are You Creating Content for Human Consumption? Let’s Find Out.

Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand … Read more

How to Choose a Strong Business Name and Amplify Your Brand

Opinions expressed by Entrepreneur contributors are their own. If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and developing a solid marketing strategy that appeals to their audiences, thereby building a … Read more

Want to Take Control of Your Brand? Start Selling Online

Opinions expressed by Entrepreneur contributors are their own. High brand value is one of the most important intangible assets a company can have. It’s something founders give their heart and mind to create, work nights and weekends to improve and lie awake at night praying they can protect. This is especially true for leaders at … Read more

What is the difference and Why does it Matter?

Opinions expressed by Entrepreneur contributors are their own. Successful branding is one of the keys to attracting customers and consistently growing a business. Most marketers would say that their brand strategy is at the core of their marketing strategy. But are they referring to their corporate branding strategy or personal branding efforts? How will these … Read more

How an Outdated Brand Story Can Plateau Your Business

Opinions expressed by Entrepreneur contributors are their own. When it comes to cultivating a compelling brand story, many entrepreneurs follow the same sequence of events. After a certain point of being deep into creating their offer, they realize that no matter how good it is, their audience still needs to know, like and trust their … Read more

The Surprising Sales Impact of Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your … Read more

Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

Opinions expressed by Entrepreneur contributors are their own. The “three Rs” concept has arisen around the idea of ​​influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers … Read more