How Many Followers Do You Need to Make Money on Instagram?

Opinions expressed by Entrepreneur contributors are their own. Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a … Read more

A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money

Opinions expressed by Entrepreneur contributors are their own. The American idiom “go big or home” totally encapsulates my view of franchising. When someone buys a single unit franchise, they’ve bought themselves a job, but when someone becomes a multi-unit franchise operator, they’ve built themselves an empire. Halfpoint Images | Getty Images A multi-unit operator is … Read more

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and … Read more