5 Emerging Customer Experience Trends Your Brand Should Know

Opinions expressed by Entrepreneur contributors are their own. The demand for an excellent customer experience is increasing as new technologies emerge. Nowadays, it’s not enough to have an outstanding piece of software that works seamlessly without a hiccup. Today, if a business wants to stand out, it must also have a personalized, data-driven, and customer-focused … Read more

This Is the ‘X Factor’ to Growing a Successful Business in 2022

Opinions expressed by Entrepreneur contributors are their own. Starting a business isn’t what it used to be. After Covid-19, customers became less predictable, with 75% of them changing their buying habits during the pandemic. This has had a huge impact on B2C businesses, but there’s little doubt that B2B consumer trends have also changed. How … Read more

The Surprising Sales Impact of Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your … Read more

Why Audio Is the Future of Customer Engagement

Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State Branding Report found more than one-quarter of those surveys were most concerned with how to successfully reach their audiences in crowded digital channels. This … Read more

5 Steps You Can Take to Overcome Your Empathy Barriers

Opinions expressed by Entrepreneur contributors are their own. Empathy in the workplace is counter-intuitive to how many of us have been trained to show up and lead. Practical, functional leadership has been the name of the game for nearly 100 years. Employees were viewed as productivity machines with little regard for the human getting the … Read more

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and … Read more

5 Steps to Level Up Your Social-Commerce Strategy

Opinions expressed by Entrepreneur contributors are their own. Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite being a relatively new sales channel, social commerce is rapidly growing in importance and popularity throughout the United States. To stand out from the ever-growing crowd of … Read more