5 Emerging Customer Experience Trends Your Brand Should Know

Opinions expressed by Entrepreneur contributors are their own. The demand for an excellent customer experience is increasing as new technologies emerge. Nowadays, it’s not enough to have an outstanding piece of software that works seamlessly without a hiccup. Today, if a business wants to stand out, it must also have a personalized, data-driven, and customer-focused … Read more

How Conversational AI Bridges the Gap for Retail Customers

Opinions expressed by Entrepreneur contributors are their own. Along with many other things, the past two years of the pandemic have changed our consumer patterns, with 89% of shoppers expressing concerns about in-store shopping and proximity to other people. All of a sudden, retailers were reduced to digital for a customer interaction channel, and while … Read more

How to Calculate, Track and Boost Your Customer Lifetime Value

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be quantified. Savvy businesses use this knowledge to predict future demand, strengthen marketing campaigns and make better business decisions. Most critically, they can increase their … Read more

How to Combat the Death of Customer Service in the Digital Era

Opinions expressed by Entrepreneur contributors are their own. Growing up working in my parents’ store in Montreal taught me a lot about running a successful retail business. Back then, advertising wasn’t as sophisticated. Instead, most retailers had to rely on an old-school approach to customer acquisition: really good service. Maskot | Getty Images Today, brands … Read more

Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.

Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach … Read more

How to Make Your Clients Love Working With You

Opinions expressed by Entrepreneur contributors are their own. You might have the best product in the world, but that doesn’t mean anything if you’re not winning your customers’ love. Let’s take chatbots: The sleek, time-saving natural language processors that offer round-the-clock customer support. In the last few years, chatbot startups have managed to rake in … Read more

Address These 10 Common Causes of Customer Friction to Maximize Success

Opinions expressed by Entrepreneur contributors are their own. Have you ever waited too long to be served in a restaurant, or visited a website that took forever to load? If you have, then you’ve experienced instances of customer friction, which is defined as anything that makes a person hesitant to move through a sales funnel … Read more