You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.

Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their … Read more

The Benefits and Drawbacks of Using a Logo Software

Opinions expressed by Entrepreneur contributors are their own. When was the last time you judged a company by its logo? If you’re like me, it was probably earlier today. First impressions are key in building a connection to the audience, and without a great logo, a company’s shot at a good first impression is, well, … Read more

Understanding the Power of Design and Branding

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highly doubtful that leading brands would … Read more

Why Developers Need a Contextual Framework to Truly Understand Their Users

Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many developers have firmly internalized is the fluidity of design and development trends and their ability to shift and change throughout time. Always at the cusp of something new, something more innovative and something much more comprehensible, design trends change when … Read more

Inclusion and Accessibility in the Digital Space

Opinions expressed by Entrepreneur contributors are their own. Inclusive design is one of those things that you know when you see, or sense when you don’t. Perhaps it’s more apparent in environmental or industrial design because of the tangibility of those disciplines, which is more about universal design. But in thinking about inclusivity and accessibility … Read more

The 5 Biggest Mistakes Companies Make When Designing a Logo

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in … Read more

Implementing Best Practices for Web Design with Iterative Methodologies

Opinions expressed by Entrepreneur contributors are their own. Carving out the contours to any project life span is always best structured with a steady framework to ground its foundation. Many digital design agencies navigate their strategies and workflows with different approaches that work best for them. However, a methodology that many UI/UX firms have embraced, … Read more