The Benefits and Drawbacks of Using a Logo Software

Opinions expressed by Entrepreneur contributors are their own. When was the last time you judged a company by its logo? If you’re like me, it was probably earlier today. First impressions are key in building a connection to the audience, and without a great logo, a company’s shot at a good first impression is, well, … Read more

Understanding the Power of Design and Branding

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highly doubtful that leading brands would … Read more

The 5 Biggest Mistakes Companies Make When Designing a Logo

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in … Read more