Opinions expressed by Entrepreneur contributors are their own. If you have ever considered using a Content Delivery Network (CDN) for your website, you’ve probably encountered the question of their impact on organic search rankings. Some people are convinced storing a copy of your website on an external server is bad for organic search rankings, while … Read more
Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your … Read more
Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audience today. Scaling has become more … Read more
Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their … Read more
Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach … Read more
Opinions expressed by Entrepreneur contributors are their own. Adapt or be left behind. The often-repeated phrase has long served as a warning to business leaders. It’s a reminder to never rest on your laurels and always evolve with the times. It doesn’t matter what industry your business serves, conditions are constantly changing and opportunities continually … Read more
Opinions expressed by Entrepreneur contributors are their own. If there is one perennially-true statement about the business world, it’s this: Successful companies are built on solid relationships, including your employees, vendors and — most critically — your customers. The degree to which you build strong, positive relationships correlates directly to the health of your organization. … Read more
Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been centered on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022 … Read more
Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of technology that did not enter the market quietly — it threw disrupt open the doors and made its presence known. But while the blockchain has been busy shaking up the financial sector with cryptocurrency, that’s not all this new kid on the … Read more