5 Common Mistakes to Avoid When Selling Through Amazon

Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfalls haunting merchants throughout the selling … Read more

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and … Read more

Is It Always PR’s Job to Make the Phone Ring?

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is often referred to it as “making … Read more

Why Marketing Agencies Should Use Blockchain Technology

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of technology that did not enter the market quietly — it threw disrupt open the doors and made its presence known. But while the blockchain has been busy shaking up the financial sector with cryptocurrency, that’s not all this new kid on the … Read more

The 5 Biggest Mistakes Companies Make When Designing a Logo

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in … Read more

How to Increase Your Product Sales on Amazon Today

Opinions expressed by Entrepreneur contributors are their own. Amazon is an undisputed leader in the ecommerce space and hence, attracts millions of sellers worldwide. With so much competition, valuating your FBA business during a potential exit depends a lot on your sales. Your sales record during the 12 months leading up to exit is one … Read more

How to Price Your Services as a Virtual Assistant or Social Media Manager

Opinions expressed by Entrepreneur contributors are their own. That startup life, right? The one where you’re barely making ends meet. In crippling debt. Worrying why you left the security of your full-time job. But *record scratch* Why is this our view of entrepreneurship? Why do we constantly have to be hustling in the DM’s, working … Read more