3 Reasons Your Whole Team Should Be Part of Your PR Strategy

Opinions expressed by Entrepreneur contributors are their own. Some of the most well-rounded and effective PR programs include the full breadth of an organization’s human resources. That’s primarily because people do business with people, and the more an organization can showcase the real people on staff who are solving the real problems experienced by real … Read more

3 Steps To Hire The Right SEO Expert For Your Business

If organic growth is your goal as an entrepreneur, at some point early on you’ll need to consider a search engine optimization (SEO) strategy. For many companies, this means hiring an SEO expert to manage this strategy for them. The problem is that most business leaders don’t know enough about SEO or their SEO needs … Read more

How to Make Your Clients Love Working With You

Opinions expressed by Entrepreneur contributors are their own. You might have the best product in the world, but that doesn’t mean anything if you’re not winning your customers’ love. Let’s take chatbots: The sleek, time-saving natural language processors that offer round-the-clock customer support. In the last few years, chatbot startups have managed to rake in … Read more

5 Ways PR Wins at Generating B2B Sales

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective … Read more

Is It Always PR’s Job to Make the Phone Ring?

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is often referred to it as “making … Read more