The Surprising Sales Impact of Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your … Read more

3 Strategies to Take Full Advantage of Gaming’s New Decentralized Frontier — and Join a $178 Billion Industry

Opinions expressed by Entrepreneur contributors are their own. Blockchain, cryptocurrency and the NFT gold rush are forcing countless brands and industries to reassess long-term strategies and orient towards a decentralized finance (DeFi) future. The gaming industry in particular — a sector that more and more people will undoubtedly embrace as jobs become automated and remote … Read more

Address These 10 Common Causes of Customer Friction to Maximize Success

Opinions expressed by Entrepreneur contributors are their own. Have you ever waited too long to be served in a restaurant, or visited a website that took forever to load? If you have, then you’ve experienced instances of customer friction, which is defined as anything that makes a person hesitant to move through a sales funnel … Read more