4 Key Reasons Your B2B Startup Needs Content Marketing

Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized brand. If this describes you, content marketing can help. In … Read more

7 Businesses That Were Founded by Good Friends

Opinions expressed by Entrepreneur contributors are their own. Launching a business isn’t easy, which is why having a co-founder can often make things a little smoother, especially if that co-founder is your best friend. While many professionals warn against choosing a close friend as your business partner, there are plenty of examples that prove it … Read more

How This Entrepreneur Got a Crumbling Brand on Track to Scale to $100 Million

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) ALOHA Who are you and what’s your business? My name is Brad Charron. I’m the CEO of the plant-based protein brand, ALOHA. … Read more

Want to Franchise Your Business? Make Sure You Know These 5 Things

Opinions expressed by Entrepreneur contributors are their own. In a previous article, I wrote about why so many franchisors do not grow past 10 franchise locations. In my current position leading my company and in my roles as past chair and a board member of the Canadian Franchise Association, I see hundreds of fledgling franchisors … Read more

How to Choose a Strong Business Name and Amplify Your Brand

Opinions expressed by Entrepreneur contributors are their own. If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and developing a solid marketing strategy that appeals to their audiences, thereby building a … Read more

Building Products That Matter with GoodRx co-CEO Doug Hirsch

It’s no secret that the US healthcare system is a source of endless aggravation, with many unable to afford the high cost of medical prescriptions. For the next episode of our Leadership Lessons series, host Jason Nazar talks with Doug Hirsch, co-founder & co-CEO of GoodRx (NASDAQ: GDRX) – a technology platform that helps Americans … Read more

This Entrepreneur Says Forget About Your ‘Why’ and Focus on Your ‘IF’

Michael Roderick is a referability expert and the founder of a consulting company called Small Pond Enterprises. Through his workshops, classes, and events, Roderick supports solopreneurs, entrepreneurs, and intrapreneurs who are looking to accelerate the success of their businesses. He sat down with Jessica Abo to discuss why it’s not enough to think about your … Read more

I Pitched Marc Benioff My Startup. This Is What I Learned.

Opinions expressed by Entrepreneur contributors are their own. In the Fall of 2014, my brother Jeremy and I had just begun working on our first “real” startup together. We both had day jobs. Jeremy was working for a small marketplace startup in San Francisco, and I was selling enterprise software for an analytics company in … Read more

4 Ways Startups Can Beat Inflation

Opinions expressed by Entrepreneur contributors are their own. Startups are famous for doing big work on a small budget that pushes society forward, often succeeding against the odds. In fact, small businesses and the startups behind some of them are responsible for creating 1.5 million new jobs each year in the US But right now, … Read more