TikTok vs Instagram – Users & Stats Compared for 2022

At some point time before Covid, nobody anticipated that TikTok would be compared with Instagram. But here we are!

A recent study on TikTok stats shows that it has the best average session length (10.85 minutes) compared to other social media applications.

It has achieved an engagement rate of 1,533 percent from 2017 to 2019 in the US. During the time, Instagram had simply gained a 6 percent engagement rate.

An average TikTok user in America opens the app more than 8 times a day.

On the other hand, Instagram is a social media giant favored by almost all kinds of businesses. Almost 13.15 percent of 3.8 billion global social media users are daily users of Instagram.

And 11.01 percent of 4.54 billion internet users worldwide are accessing Instagram daily.

Snapchat took 6 years to achieve 150 million daily users, whereas Insgaram accomplished it within 8 months of launching Instagram stories.

We shall look into the detailed statistics of TikTok vs Instagram.

Key TikTok vs Instagram Stats

  • More than 1.3 billion people use Instagram, while TikTok has 1 billion users.
  • About 63% of youngsters between the ages of 12 and 17 are using TikTok weekly.
  • $2 billion in revenue for TikTok during the first 11 months of 2021
  • TikTok was downloaded 745 million times in 2021, whereas people installed Instagram 545 million times.
  • 76.2% Milleniels prefer Instagram while 44.6% like TikTok app
  • 89% of marketers prefer Instagram over TikTok for Digital marketing
  • Instagram has 30 times micro-influencers compared to its macro-influencers count
  • More than 323 million TikTok downloads were recorded in India during 2019
  • 59% of TikTok users are Female, whereas 50.8% of Instagram users are Female.
  • The average time spent on TikTok globally is 52 minutes, while it is 28 minutes on Instagram.

In-depth TikTok vs Instagram Stats

1. According to Statistics, More than 1.3 Billion People Use Instagram, While TikTok Has 1 Billion Users.

A study published in October 2021 has found that there are around 1.3 billion active Instagram users, while TikTok has 1 billion users.

Even though Instagram is has a lead in the reports, experts believe that TikTok is gaining its pace and will soon overtake Instagram.

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2. About 63% of Youngsters Between the Ages of 12 and 17 Are Using TikTok Weekly

A report published on CNBC in 2021 has mentioned that around 63 percent of people from the US who are aged between 12 and 17 use TikTok weekly.

And 57 percent of the same group used Instagram during the week.

Interestingly, Instagram was the dominating social media platform during 2020, with 61 percent of kids following it, while TikTok stands in the second position with 50 percent.

On the other hand, YouTube gained a 3 percent increase and became the favorite social media platform for 72 percent of Gen Z US youngsters in 2021 compared to 69 percent in 2020.

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3. $2 Billion in Revenue for TikTok During the First 11 Months of 2021

The 2021 revenue stats of TikTok shows that it is becoming a huge success as a social media platform.

Even though the app stands fourth based on the terms of the App Store, it was considered as the top-grossing app globally in 2021.

During this time, TikTok gained 67 percent year-over-year growth. According to Sensor Tower, TikTok will make $2.3 in spending and reach a total of $3.8 billion.

Instagram made $24 billion in revenue during 2020.

4. TikTok Was Downloaded 745 Million Times in 2021, Whereas People Installed Instagram 545 Million Times

TikTok was the leading downloaded social media application in 2021 with 745 million installs.

Moneycontrol stats show that Instagram was downloaded 545 million times during the same time.

The top five list contains Facebook, WhatsApp, and Telegram, respectively. TikTok is popular in the US with 94 million installations during 2021, followed by Instagram with 64 million downloads.

TikTok Annual User Statistics

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Instagram Quarter-Wise User Statistics

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5. 76.2% Milleniels Prefer Instagram While 44.6% Like TikTok App

People aged 25 to 34 have stated that they are more interested in spending time on Instagram than on TikTok.

52.4 percent of people aged 35 to 44 like Instagram, whereas 29.50 percent like TikTok. About 9.6 percent of people who are 65 stated that Instagram is more entertaining than TikTok.

However, stats show that youngsters between 12 and 24 like to use TikTok more than Instagram.

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6. 89% of Marketers Prefer Instagram Over TikTok for Digital Marketing

When both TikTok and Instagram are compared based on marketing, it can be seen that Instagram leads the list.

Statistics show that Instagram gained more than $26 billion in 2021 from advertisements. The Influencer Marketing Hub reported that almost 96 percent of brands used Instagram for their campaigns, whereas TikTok was used by 6.8 percent.

It isn’t easy to create high-quality content on the Instagram platform compared to TikTok, where plenty of filters and supporting applications are available for posting content.

But still, Instagram is the first choice of all digital marketing agencies.

7. Instagram Has 30 Times Micro-Influencers Compared to Its Macro-Influencers Count

Instagram is considered to be the best social media app for Influencer marketing. There are millions of influencers on Instagram, which shows why it generates more advertisement revenue.

There may be 5000- 50,000 TikTok accounts with 1000 or more followers, while 2-37 million influencers have 1000 or more followers on Instagram.

According to the stats, Instagram has earned more than 113 times more revenue than TikTok.

However, recent data stats show a 17.96 percent engagement rate of micro-influencers in Tiktok compared to 3.86 percent of Instagram.

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8. More than 323 Million TikTok Downloads Were Recorded in India During 2019

About 43.76 percent of the global TikTok installs in 2019 were from India. Approximately 611 million TikTok downloads have been recorded from India to date.

For Instagram, there are 140 million Indian and American users, followed by Brazil with 99 million. About 196.6 million TikTok downloads are done in China.

9. 59% of TikTok Users Are Female, Whereas 50.8% of Instagram Users Are Female.

Both the social media applications are dominated by Females in which TikTok shows a higher presence. Around 49.2 percent of males follow Instagram, while it is 39 percent for TikTok.

Instagram and TikTok provide the latest fashion trends and updates about their favorite brands, which are some reasons for female domination on both platforms.

10. the Average Time Spent on TikTok Globally Is 52 Minutes, While It Is 28 Minutes on Instagram.

According to stats, 90 percent of TikTok users access the app daily. TikTok is used 68 minutes a day in the US and around 60 minutes in the UK.

About 10.8 minutes is the average session time spent on TikTok, making it one of the most engaging social media applications.

The average time spent on TikTok globally is 52 minutes, while it is 28 minutes on Instagram.

People under 24 spent more than 32 minutes using Instagram, while it comes down to 24 minutes for people aged 25 and over.

Frequently Asked Questions

Which Social Media App do Millenels Prefer?

People aged 25 to 34 have stated that they are more interested in spending time on Instagram than on TikTok.

52.4 percent of people aged 35 to 44 like Instagram, whereas 29.50 percent like TikTok.

About 9.6 percent of people who are 65 stated that Instagram is more entertaining than TikTok. However, stats show that youngsters between 12 and 24 like to use TikTok more than Instagram.

How Many People Use TikTok and Instagram?

According to the statistics, more than 1.3 billion people use Instagram, while TikTok has 1 billion users.

Which Social Media App Among Instagram and TikTok, Was Most Downloaded in 2021?

TikTok was downloaded 745 million times in 2021, whereas people installed Instagram 545 million times.

Sources

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